Illinois Agricultural Education & FFA                
 
  Marketing Plan Invitational  
 
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Overview      

Participants will apply problem-solving skills and critical thinking to analyze business management information. The event format includes a written examination with three parts: true/false questions,
multiple-choice questions, and problem-solving questions. These questions are related to principles of management, record keeping, credit, budgets, costs, and break-even problems.


Important Dates      

Important Dates to remember:

  • Marketing Plan Intent Due March 20, 2024
  • Written Plan Due to Richland by April 11, 2024
  • Live Presentation via Zoom or Other Video Platform on 4/25 by appointment set by Richland

 


Rule Changes      

The Official National FFA Marketing Plan Handbook is attached below. Important rule changes for the Invitational CDE are listed below:

  • Updates to the Written Plan emailed to Richland by 4/24 (see page 5 under presentation)- 1 pager 
  • No easels, tripods, etc. 
  • Virtual Event Rules- must be able to support Zoom or other virtual conference platform
  • Visual Aides are only to be a slide deck (i.e. PowerPoint, Google Slides, Canva, etc)

Teams should select an actual local agribusiness, either an existing or start-up enterprise,
that serves the community and decide on the product or service for the marketing plan.
Teams should work with an off-campus organization. They can not use their chapter as a client


Contacts      
Sean Welch (swelch@illinoisffa.org)
Kirsten Wyatt (kwyatt@pblpanthers.org) 
Dave Shiley (dshiley@richland.edu)

Contest Resources      
NameDate AddedSize
DE Marketing Plan Example 1/24/2024 755 KB
IL Marketing Plan Example 1/24/2024 19681 KB
Marketing Plan Guidebook 1/24/2024 19681 KB
NE Marketing Plan Example 1/24/2024 576 KB
NY Marketing Plan Example 1/24/2024 700 KB
TN Marketing Plan Example 1/24/2024 719 KB
TX Marketing Plan Example 1/24/2024 563 KB

   
 
 
     
     
 
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