Overview
The Agricultural Sales CDE consists of activities closely related to the entire sales process.
Participants are tested on their verbal, written, and interactive communication skills. They
must demonstrate product knowledge, including features and benefits of a product,
potential customer objections to a product, and proper product use. Participants are
asked to exhibit skills in the sales process, such as identifying prospective customers,
introducing a product to a customer, planning and conducting a sales call, and closing a
sale. In addition, participants are evaluated on maintaining customers and handling
customer complaints.
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